The newsonomics of why everyone seems to be starting a news site

The newsonomics of why everyone seems to be starting a news site:

- Free-agent talent. Journalists are more mobile than ever. People now bring along their own audiences.
- Business models are maturing. New publishers are finding enough niches to largely pay smaller-but-expanding staffs of journalists — if they can create large enough audiences. They are also seeing that native advertising, well done by BuzzFeed and Atlantic Media, for instance, offers a way to compete with programmatic advertising. Premium (Politico Pro) and events (Business Insider) strategies are giving the new publishers the sense they don’t have to wholly rely on advertising.
Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.

Posted by mrkrn

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