The Logo Design Revolution

These days, said Covert, it’s rare to find a logo that survives five years before it is redesigned. “If you look back at the list of companies Chermayeff and Geismar designed logos for that are still around in their original or slightly altered form, that’s enough to argue their staggering contribution to the field,” he added. Among the companies that boast a Chermayeff and Geismar-designed logo: Chase Bank, PBS, Barney’s, NBC, National Geographic, NYU, The Smithsonian, Cornell University, Brown University, HarperCollins, Showtime, Mobil Gas, PanAm, The Library of Congress, and Merck.

“We have to understand what our clients are which is not necessarily what they tell us”