“The ban I propose would be rather straightforward: The U.S. would disallow all individually targeted ads, with large fines or even removal from the public airwaves for repeated violations. Nothing tied to a user’s identity should be used to serve them a particular message. Companies would have to make all ads on its networks publicly viewable and searchable, so regulators can oversee them.
The ban would remove the financial incentive to collect data and spy on users. Companies still might do it, to understand what keeps users on their sites. But competitors can overcome that by delivering compelling and useful content, which may actually become important again.”